Fitzroy Rhoden, Sr. is the President of Rhoden Properties and is responsible for overseeing the general business activities. Fitzroy emigrated from Jamaica in the 1980s and started his first entrepreneurial venture (along with Jacqueline Buchanan), a Jamaican restaurant, in 2002 with the opening of Caribbean Top Taste Cuisine. After receiving his BS in Criminal Justice from Florida Atlantic University, Fitzroy began to work developing and selling single-family and multi-family homes in his local community. With a focus on strategic decision-making, long-term renovation potential, and neighborhood enhancement, Fitzroy has become a staple of the Belle Glade community. He is a devout member of the Salem Seventh-Day Adventist Church. He and his wife, Alicia, have three children.